Kompitech at a Glance

Kompitech is a global technology company focused on using blockchain and other emerging technologies to simplify service delivery, automate business processes and help organisations improve their IT operations. The company serves customers globally, with headquarters in Zürich and technology/service locations including Prague and Cape Town.

Industry: Technology & IT Services

Business Focus: Technology platforms, automation and IT operations

Engagement: Google Ads / PPC

Primary Objective: Generate relevant search traffic and measurable conversions

The Challenge

Kompitech operates in a complex B2B technology environment where potential customers may search for highly specialised services, platforms and technology solutions. The challenge was to use paid search to put the company in front of relevant users while generating measurable actions rather than simply increasing website traffic.

· Reach relevant users through commercial search intent.

· Generate qualified website traffic through Google Ads.

· Turn search demand into measurable conversions.

· Optimise campaigns around performance rather than clicks alone.

The Approach

SAM DMC managed Google Ads with a performance-focused approach, using search campaigns to capture users actively looking for relevant technology and business solutions.

01 — Google Ads / Paid Search

· Google Ads campaign management and optimisation.

· Keyword and search-intent targeting.

· Campaign performance monitoring.

· Conversion-focused optimisation.

· Ongoing analysis of clicks, conversions and cost per conversion.

Paid Search Results

16.4K Clicks

285 Conversions

CHF 56.56 Cost / Conversion

The supplied Google Ads reporting snapshot shows 16.4K clicks and 285 tracked conversions at a reported cost per conversion of CHF 56.56. Based on the displayed totals, this represents an approximate click-to-conversion rate of 1.74%.

What the Results Demonstrate

For a B2B technology business, the value of paid search is not measured by traffic alone. The campaign data demonstrates a measurable acquisition channel with tracked conversions and a clearly reported cost per conversion.

· 16.4K clicks generated through paid search.

· 285 tracked conversions.

· CHF 56.56 reported cost per conversion.

· A measurable framework for evaluating paid-search acquisition.

· Performance optimisation focused on conversion outcomes rather than vanity metrics.

The Impact

The Google Ads engagement gave Kompitech a measurable way to capture search demand and evaluate acquisition performance. By tracking conversions alongside clicks and cost per conversion, campaigns could be assessed against business-oriented outcomes.

Why the Approach Worked

The strategy focused on connecting search intent with measurable actions. Instead of treating Google Ads as a traffic-generation channel, the campaign was managed around the metrics that indicate whether paid search is contributing to acquisition.

From search demand → to measurable conversions.

SAM DMC's Role

· Google Ads / PPC Management

· Search Campaign Optimisation

· Keyword & Search-Intent Strategy

· Conversion-focused Campaign Management

· Performance Analysis

· Cost-per-Conversion Optimisation

The Takeaway

For B2B technology companies operating in specialised markets, paid search can provide a measurable route to demand generation when campaigns are structured around intent, conversion tracking and continuous optimisation.

Ready to Turn Paid Search Into Measurable Growth?

SAM DMC helps B2B SaaS and technology companies optimise marketing for pipeline — not vanity metrics.

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